We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
1)What is the company? PlayStation
Who is the target audience: 18-30, male
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Showed clips of the game, quick shots.
What is the slogan/message for the company? "Live in your world, play in ours."
Was the message effective? Why or why not? No, I prefer Madden, and I have an xbox anyways.
2)What is the company? Budweiser
Who is the target audience: 21+, mostly male, football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Replay of the game, setting in the mountains.
What is the slogan/message for the company? None, just showed logo.
Was the message effective? Why or why not? Yes, but I'm not in the target audience.
3)What is the company? Chrysler
Who is the target audience: Women
What persuasive method used (humor, action, celebrity, human interest, etc.)? Action, celebrity
How were camera shots and editing used to enhance the message? Different angles of the car, close-ups
What is the slogan/message for the company? Drive & Love
Was the message effective? Why or why not? No, Celine Dion is garbage
4)What is the company? Pepsi
Who is the target audience: 21-35
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, humor
How were camera shots and editing used to enhance the message? Special effects, music
What is the slogan/message for the company? "It's a twist on a great thing."
Was the message effective? Why or why not? No, not funny and Pepsi twist is gross
5)What is the company? FedEx
Who is the target audience: 21-40, people
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Close-up,
What is the slogan/message for the company? none
Was the message effective? Why or why not? Yes, it was funny, it was a good take on the movie
6)What is the company? Dodge
Who is the target audience: male, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, action
How were camera shots and editing used to enhance the message? close-ups on actors, car
What is the slogan/message for the company? "Grab life by the horns."
Was the message effective? Why or why not? No, I didn't think it was very funny
7)What is the company? Gatorade
Who is the target audience: male athletes, sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity (MJ), action
How were camera shots and editing used to enhance the message? amazing shots, sweat on face, shows product
What is the slogan/message for the company? "Is it in you?"
Was the message effective? Why or why not? Yes, I like gatorade and their commercials
8)What is the company? ESPN
Who is the target audience: male sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? quick shots
What is the slogan/message for the company? "This is SportsCenter."
Was the message effective? Why or why not? yes, I enjoy the show
9)What is the company? H&R Block
Who is the target audience: 18-55, male, employed
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? showed filming of a fake commercial
What is the slogan/message for the company? "Double check."
Was the message effective? Why or why not? No, It doesn't apply to me
10)What is the company? Bud Light
Who is the target audience: 21+ alcohol drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? set up the scene, showed the product
What is the slogan/message for the company? "Make it a Bud Light."
Was the message effective? Why or why not? No, not very funny.
11). What is the company? Visa
Who is the target audience: 18-55, more male
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, celebrity
How were camera shots and editing used to enhance the message? show the angle from Yao's view
What is the slogan/message for the company? "It's everywhere you want to be."
Was the message effective? Why or why not? No, not very funny.
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